The landscape comes first. The primary purpose of Kent Downs National Landscape designation is to conserve and enhance the natural beauty of the landscape and the Kent Downs AONB Management Plan sets out the vision of the future of this special landscape. We seek to ensure that the natural beauty and special character of the landscape are recognised, maintained and strengthened well into the future.
The National Landscape also aims to do more than protect the landscape; it seeks to take account of the needs of land based and rural industries and of the economic and social needs of local communities. Local communities and collaborative partnerships have been central to the development of the Management Plan and take a vital role in its day-to-day delivery. Tourism and recreation should be met in a way that is consistent with the conservation of natural beauty and the needs of agriculture, forestry and other uses.

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