What should the London City Region look like in 20 years?

Covid-19 is changing the way our country looks and feels. Our communities and neighbourhoods look different now, with rainbows in windows, more people walking and ideas bubbling across the country to use this crisis as an opportunity to make life better.

The Prize is a bold and exciting opportunity for optimists to help visualise a hopeful and possible future for the London City Region by sharing ideas to make our lives and landscapes greener, healthier, more beautiful and wilder.

What might the London City Region look like 20 years from now? Now imagine what it could and should look like. What if it was radically greener, healthier, wilder and more beautiful? What would it look like? What would it be like?


The Prize to Transform the Future is an open call is open to artists, architects, cartographers, imagineers, optimists, realists, landscape architects, master planners, conservationists, graphic designers, farmers, film-makers, ecologists, illustrators, geographers, students, politicians, professionals, writers, modellers, pensioners, weavers, idealists and bankers. Anyone in fact.

The Prize to Transform the Future has been established by London National Park City, the region’s Areas of Outstanding Natural Beauty and National Parks along with Ordnance Survey and Culture Declares.

Judges include Surrey based artists Ackroyd & Harvey, Hampshire based landscape architect Merrick Denton-Thompson, London based climate change lawyer and activist Farhana Yamin, Somerset nature conservationist Mya-Rose Craig and London based adventurer Dwayne Fields with many more to be announced from across different parts of the region an with different interests.

Nick Johannsen, Director of the Kent Downs AONB said; “Now is a great time to think more positively about what our future might be and how we shape the landscapes we inhabit. Never has there been a time when connection with nature has been more important, nor more at threat. We want to hear optimistic and visionary ideas that might help create a better, wilder, and more beautiful future for our region.”

Dan Raven-Ellison, founder of the London National Park City, said “I hope lots of people will be inspired to rise to this challenge. This may not be a financial prize, but the potential reward is something much greater, deeper and longer lasting than that. We are currently facing a number of urgent wake up calls. Our health, our ecology and our climate are all entwined in states of emergency that threaten our lives and livelihoods. We need bold and positive visions that we can get behind to restore our futures and make life better for ourselves and future generations.”

Heather Ackroyd said “The arts have a tradition of sparking cultural change and ‘speaking differently’: disrupting the status quo and creating emergent space for new ideas to engage people at an imaginative level.  Here, the vision to transform the future is all about imaginatively creating those wilder and greener emergent spaces and putting ecology and nature right at the centre of the bigger cultural landscape.”

Rob Fairbanks, the Surrey Hills Director states: “We live in one of the most beautiful and diverse regions in the world with its wonderful landscapes of farmland, woodland, common, heath and downland.  We are part of this landscape and dependent on it for our food, water, clean air and well-being. In a time of so much change and anxiety, we hope The Prize can be a powerful opportunity to visualise a healthier future for ourselves in greater harmony with our natural environment.”

Join the #PrizeToTransformTheFuture conversation and for more information visit the website. Good luck!

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