Kent Downs AONB & Visit Kent EXPERIENCE Business Training Resources


EXPERIENCE is a €23.3 million project co-financed by the European Regional Development Fund (€16.1 million ERDF) through Interreg VA France (Channel) England Programme 2014-2020 Interreg VA France (Channel) England Programme 2014-2020. 


It aims to bring 20m visitors to project partner regions in the UK and France including Kent over the next few years by reinventing the way the economy, environment, communities, and brands interact – focusing on sustainable, low-impact tourism activities to secure the future resilience of our natural and cultural assets.


This innovative 4-year project is designed to break the seasonality cycle by simultaneously addressing the five challenges of growing visitor numbers between October and March.  The project is achieving this through various activities and initiatives ranging from; research, analysis, business ‘net-walking’, training, workshops, communications, marketing and promotions to consumers, local businesses and travel trade and aims to leave a long-lasting legacy that drives incremental tourism business whilst minimising the environmental impacts of attracting additional visitors.


The development of these three new and complementary thematic training resources is a key element of local business engagement. They are designed to support local SMEs, farmers and landowners to expand and diversify to meet the needs of visitors to provide incremental earning opportunities whilst respecting and promoting the Kent Downs AONB Landscape Promise and the protected landscape of the North Downs Way.  


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